Snapchat Filters

This personal project reflects my passion for designing content with local relevance and impact. I created five active Snapchat geofilters for Michigan locations, including Grand Haven and several Bay City area high schools. Each design was tailored to its community: Grand Haven’s filter features its iconic red lighthouse, while the high school filters incorporate school colors and themes. Although usage data is no longer available due to Snapchat’s system changes, these geofilters highlight my creative interest and approach to location-based branding.

One event filter was completed for previous employment at Real Seafood Co. in Bay City. This was created for a Fourth of July fireworks event in 2018 using the same corporate presented theme. By creating this filter, we were able to drive brand recognition and engagement on Snapchat at a minimal $15 cost.