Certifications

Google Ads Search Certification

Recognized by Google for the ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy.

• Develop a Google Search strategy with wider company marketing plans.

• Generate a plan to increase leads, sales or web traffic using Google Search.

• Ensure your Search marketing plan is aligned with your digital marketing budget.

Google Analytics Certification

Recognized by Google for the ability to:

• Setup a Google Analytics 4 property for a website or an app.

• Collect the data you need for your business and use the various reporting tools and features.

• Recognize key measurement features that can show the effectiveness of your online marketing efforts.

Google Ads Display Certification

Recognized by Google for the ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy.

• Develop a Google Display strategy with wider company marketing plans.

• Generate a plan to increase awareness, consideration, action and retention using Google Display.

• Develop a plan to reach new and existing customers with Google Display Audiences.

• Ensure Display marketing plan is in alignment with digital marketing budget.

Introduction to HTML5

Recognized by University of Michigan and Coursera for the ability to:

• Recognize and use common HTML5 tags.

• Compose HTML5 code that can create general content, images, links, lists, etc.

• Understand editors for HTML, such as Visual Studio Code, and how to use one.