SOLV Marketing - Paid Media

During my time at SOLV Marketing, I managed and optimized paid media campaigns across Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads for a diverse portfolio of B2B and B2C clients. My role focused on aligning campaign performance with client goals through strategic planning, creative input, and data-driven optimizations.

Key responsibilities included building campaign structures, developing ad copy, implementing A/B tests, managing budgets, and regularly adjusting targeting and bids to improve ROI. I also collaborated with account managers to present performance insights and ensure cross-channel alignment with broader marketing strategies.

While direct platform data is proprietary and unavailable for sharing, I regularly used tools such as Google Analytics, CallRail, and HubSpot to help monitor trends and develop actionable insights that supported both campaign optimizations and monthly client-facing reports.